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What is Lifestyle Staging?

Lifestyle Staging. Regroup Property Stylists takes an in-depth look at your home, neighborhood, current industry trends and the most likely type of buyer. Then we transform your home based on the lifestyle a specific type of purchaser wants to buy.

This new model makes it critical to target your buyer when preparing a home for sale. We are now moving towards better understanding the target buyer and focusing on what these buyers want. It is about creating an installation where the dreams and aspirations of the buyer are addressed. Regroup is at the forefront of this new trend using Target Marketing and Lifestyle Staging concepts.

Target marketing is the key to selling a home fast and high. Imagine pitching a baseball to the batter with your eyes closed or practicing archery with a blindfold on. In both cases, being prevented from seeing your target would make it almost impossible to hit.

This concept is also true in real estate. Selling a home without knowing who your target market is will prevent you from reaching your objective. At Regroup we are well acquainted with the various GTA neighbourhoods, and even specific streets or condo buildings! We know what type of staging “speaks” to your buyer.

Staging is the perfect marketing tool when selling a property. We combine our research, analysis of the likely buyer’s demographic and psychographic profiles with our design aesthetics. Once all that research has been done it is critical to know how to translate this information into a meaningful and successful staging design plan. When staging a home, we are telling a story, mindful of the dreams, aspirations and lifestyle of the targeted buyers rather than presenting a neutralized, sterile looking presentation. Every piece of furniture, artwork, and accessory that we use in our story is carefully and thoughtfully selected. Home buyers buy a lifestyle.